Racepoint Global

Racepoint is a US-based creative agency founded by PR legend Larry Weber, with over 22 years of experience helping leading tech brands evolve with the speed of culture.

I played a key role in taking over Racepoint’s digital presence following a complete brand redesign, working closely with the brand designer. I contributed across motion, typographic lockups, AI imagery, art direction, and editorial layouts to bring the new brand to life online.

The goal was to create a website that felt ahead of the times, with distinctive visuals, a sense of humour, and meticulous attention to detail, reflecting Racepoint’s personality and helping them stand out in a competitive creative market.